How to Quantify Your Brand (Plus: Meet a CTC Client)
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Sentiment in Branding
I used to think it was just CLV that like that was actually the best measure of a brand. But in thinking through my own life, that's probably insufficient because there's some things that you buy once like maybe a private jet that you would net that's not like a recurring purchase. So I started thinking about what else would go into it? And this was my formula that I believe if we could run this calculation for every brand in the world, that we would see a distribution that probably maps to what we would imagine are the best brands in the world. You'd see Nike's apples, Coke's, Toyota's and then you'd see fledgling startups you'd never heard way on
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