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They hide secret code in your apps

NBTV: Your Money, Your Data, Your Life

CHAPTER

The Evolution of Data Brokers: From Demographics to Gray Data

This chapter traces the development of data brokers across four generations, starting from the basic demographic collectors of the 1960s to the rise of social media data brokers. It highlights the advent of advanced data types, such as mobile location data, and introduces the concept of gray data in the context of modern technology.

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