Building a Flywheel
In the Sauce
The Importance of a Loss Center in Marketing
I want to go back to this idea of a loss center. And I think marketing in general, I was just talking to someone who works at a recruiting agency and she was saying that basically, 18 months ago, everyone and their mother wanted like sales and quote unquote growth and marketing. Now companies are like, you know, and it's all about ops and finance. So with my clients, I shift the focus away from direct attribution and instead look at what we can do to build a foundation that will pay off in three months or in six months.
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