Do We Need a Handbook of Collective Imagination?

Companies can't sit on their laurels. Do we have to re imagine the entire business model? Or can imagination just come in little, little steps? Yes, but it comes in little steps and big steps. And there the longer you postpone it, the bigger and riski ar the steps you have to. One big idea is not enough. A portfolio of multiple ideas at different stages of development is a much safer way of doing it. Forgive me if imagination is just thinking, and we do it all the time anyway. Hopefully that's all we do when we're at work,. think up ideas and ways of doing things, and hopely ways ofdoing things better.