Inside the '97 campaign
Politics Unpacked
00:00
New Labour's 1997 Campaign
New labour's 19 97 campaign wore way beyond even their wild expectations. To mark the anniversary, we'll hear from some of the key players in that record breaking campaign. The new laboured grandees lift the lid on the long days on the road and the fear that struck them as the scale of their became clear. And yet, for tony blair himself, becoming p m had not been part of the plan.
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