#06 - D.A. Wallach: music, medicine, cancer screening, and disruptive technologies
The Peter Attia Drive
00:00
The Hardest Sell in the 90s?
The record industry went to a quarter of its former size in the 90s because of piracy. The labels at that point were still embedded in a model where what you sold people downloads for a dollar a piece. Spotify was showing up telling consumers for 10 bucks a month, you get all the music ever. And so was the hardest sell with the artists or with the studios? Everything was a hard sell. We're going to convince most people in the world that they should pay for music," he says.
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