6min chapter

The Peter Attia Drive cover image

#06 - D.A. Wallach: music, medicine, cancer screening, and disruptive technologies

The Peter Attia Drive

CHAPTER

The Hardest Sell in the 90s?

The record industry went to a quarter of its former size in the 90s because of piracy. The labels at that point were still embedded in a model where what you sold people downloads for a dollar a piece. Spotify was showing up telling consumers for 10 bucks a month, you get all the music ever. And so was the hardest sell with the artists or with the studios? Everything was a hard sell. We're going to convince most people in the world that they should pay for music," he says.

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