
Who Gets What in Adidas-Kanye Breakup
Bloomberg Law
00:00
Can Adidas Just Drop the Yeezy Branding and Start Making Sneakers?
The sneaker world is crazy, to be honest. Kanye showed up unannounced and uninvited at its corporate headquarters in Los Angeles on Wednesday for what reason they didn't say. So if Yee wants to make his own sneakers, that's not going to be so easy, is it? Only a couple companies have the ability to do what Adidas is doing,. It's very rare that companies could manufacture the amount that Kanye wants.
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