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AAH #706 - The Reckoning: EVs, AVs and ICEs

Autoline After Hours

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MG's Strategic Expansion in North America

This chapter explores MG's strategy to establish a factory and R&D center in Mexico as a means to penetrate the North American market. It discusses the implications of this move amidst the competitive landscape dominated by brands like BYD, and how consumer perceptions of Chinese cars are evolving. The analysis highlights the growing importance of quality and affordability over brand origin in shaping the future of the automotive industry.

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