Tata Consumer's Innovation Strategy and Product Development Process

For the longest time, despite being a giant steel-to-software conglomerate, Tata’s consumer goods game was nowhere close to India's top FMCG companies.

Ever since 2019 though, when it decided to merge Tata Chemicals and Tata Beverages as Tata Consumer Products Ltd, the FMCG arm has been on a roll. In the recent financial year alone, it introduced more than 30 new products.

Meanwhile, Tata Consumer’s shares have more than tripled. The Nifty FMCG index also almost doubled. What changed?

Tune in to find out.

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