3min chapter

The Diary Of A CEO with Steven Bartlett cover image

Barbara Corcoran: Turning $1,000 to $1 Billion!

The Diary Of A CEO with Steven Bartlett

CHAPTER

Creating a Great Imaginative Culture

The main card is having fun with you people. I had no turnover in my company. None in a business that's loaded with turnover. Of course, I fired a third of my staff every year because they couldn't sell. But other than the ones that couldn't sell, no one ever left for another firm. They had too much fun at us. Why would they leave for the same commission spread? I don't think so. And bizarre means of having fun. Everybody doesn't have enough fun and they want to stay with you. My salespeople recruited for us just by repeating stories that happened every day. You create a great imaginative culture if you could insist on giving as much attention

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