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#38 John Cleese & Rory Sutherland - How To Become More Creative?

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How Do We Use Our Unconscious?

Psychologists showed people Chinese ideograms and asked them to pick which ones they liked the most. The results were 'hopeless' but no better than chance, he says. To get in touch with your unconscious is to create what I call a space. A space is you have to have boundaries of space and time. You don't want people interrupting you when you're thinking creatively.

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