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Don's Storytelling Technique - 20 Words or Less?
Formulating a question, he believes is the most important thing in his business. He has a rule that questions can only be 20 words or less. And it's not about their answers, but why they're thinking that answer is the right answer and how they arrive there. David: How do you square all of this with Don's sort of offstated principle that he invests in markets, not founders?