2min chapter

The Bootstrapped Founder cover image

38: Customer Retention: How to Keep Them Around / The Zero to Sold Launch

The Bootstrapped Founder

CHAPTER

Introduction

This episode is called customer attention, how to keep round. Customer retention is more important than getting new customers as churn is the silent killer. Retention can be measured in renewal and cancellation rates. And keeping it as close to a hundred and that would be the retention, not the conseleration rate, as possible will decide if your business is sustainable or not.

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