2min chapter

The CPG Guys cover image

In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen

The CPG Guys

CHAPTER

The Importance of Programmatic in Retail Marketing

The notion of trying to sell that stuff programmatically is interesting, but also at some basic level hurts my head because it just it doesn't actually make any sense in terms of how business plans work. Like, that's just not how a retailer allocates in store, merchandising opportunities at all. It's just completely, it's completely not how that business planning process works. I think there's something interesting to the idea of being able to buy, as you said, remnant inventory at an audience level across multiple retailers.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode