COVID and the Go Identity

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I was doing all the things that I've always known to work. And what I found is I was a defender. So my revenue reflected it, but so did my psyche. But COVID kind of changed everything and even on online marketing. We go into 2022 and tried all these new things and increase our revenue by a million dollars last year because I was willing to step out of being a defender and wanting to get into that Go identity.

Learn the simple framework for achieving both success and fulfillment

As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things.

But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy?

The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time.

And my guest Anthony Trucks has a really simple framework for it.

Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching.

He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential.

In this episode, Anthony shares:

How to use fulfillment as the true measurement of your success
The two types of identities that determine success or failure
How to identify the identity you align with, and use it to your advantage
A solution-based process for finding success and creating work that inspires you

I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did!

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