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How Conservative Talk Radio Came to Dominate the Airwaves

On the Media

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The Rise of Conservative Talk Radio

This chapter analyzes the FCC's abolition of the Fairness Doctrine and its profound impact on conservative talk radio, particularly the rise of figures like Rush Limbaugh. It explores the interplay between media consolidation, evangelical influence, and the programming strategies that favored conservative perspectives, leading to a significant imbalance in political discourse. Additionally, it discusses challenges faced by liberal programs, highlighting the market dynamics that shaped the radio landscape during this transformative period.

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