The History of ASEY

ASEY was founded by a group of guys who wanted to create a better personalised book. They used their skills in illustration and writings to creative co-founders as well as business and technologies to create this product that was called Lost My Name. The company raised funding through Ron Dragon's Den and then the business really took off with the arrival of Facebook marketing. So I think it's like a lot of these sort of vertical integrated consumer, sort of I guess direct to customer e-commerce businesses, it was everything.