Building a Stronger Bomb With Short-Creators

Ray Martinez: One of the biggest obstacles that short-creators face is building community. He says viewers don't really get a chance to build that bomb with a creator because they're there for like, what, anywhere from 15 to 60 seconds and you're all to the next creator. So being the vertical video, if it's in all of this, he suggests short- Creators do more than just responding to comments on their videos. "I would respond to so many of them with a 10 or 15 second response," Ray said.