Finding The Whitespace
WTF Gym Talk
Finding the White Space in the Fitness Industry
Exploring how identifying and leveraging gaps in existing fitness models can lead to success in the industry, with examples of businesses that have successfully found the white space and the importance of being aware of these opportunities.
The whitespace is typically discussed in terms of graphic design or art. However, I've come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I'll discuss my thoughts on how to find "whitespace" and give you prime examples of other fitness companies that have done so successfully.
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