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14min chapter
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
Creator Science
Navigating Licensing and Publishing Dynamics
This chapter explores the complexities of building licensing relationships, balancing fees and revenue sharing, and the importance of brand establishment before engaging licensees. It also discusses the transition from traditional to hybrid publishing, emphasizing the financial negotiations and idea selection processes essential for success. Through personal anecdotes and analogies, the speaker reveals the iterative nature of writing and the significance of strategic pacing in publishing.
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