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19. Continuous Validation: Staying in Touch with Your Market

The Bootstrapped Founder

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Do You Have a Problem With Second Order Validation?

There's a risk of validating only features in new developments by leaving out the assumptions. This can be called second order validation. Don't just validate the choices you made, but also the underlying concepts. And si, just dig deeper, find the underlying assumptions and question those as will. Try digging as deep as you can. You will accomplish the best degree of reledation by asking real customers about their real problems.

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