Why That Worked  – Presented by StoryBrand.ai cover image

#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

Why That Worked – Presented by StoryBrand.ai

00:00

Crafting Clear Customer Messages Through Structured Communication

This chapter delves into the significance of effective communication in understanding and addressing customer needs, enhancing marketing strategies. It emphasizes the necessity of a structured framework for crafting impactful messages that align with customer interests.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app