Ep 249: AKNF - Amazon - The right (and wrong time) to get an Amazon Agency
DTC Podcast
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Onboarding a New Partner?
The pilot house Amazon roadmap looks like for onboarding new partners. It gets a lot more nuanced than that obviously as you take on a brand but from a broad stroke standpoint that's a good way to think about it. You can make very quick optimizations very early within a campaign and also ask about the spread of spend so if they're spending like 90 percent or a large percentage of advertising on auto campaigns.
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