The Showdown at Sundance: Blockbuster vs. Netflix

The way we watch is changing so rapidly that we’ve decided to revisit our very first and most popular Business War: Netflix versus Blockbuster. We’re re-airing an expanded eight-part series following Netflix’s battles against HBO and today’s new entrants into the Streaming Wars.

It all started around 1997, with a guy named Marc Randolph and his mathematician friend, Reed Hastings. Randolph and Hastings knew they’d have to take on Blockbuster. But what they didn’t anticipate was that their business model would take on network television and eventually change the entire movie industry.

This was an 8-year total war that left innumerable casualties in its wake: thousands of hollowed out buildings and economic losses in the billions.

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