Danielle, how do you filter ideas for a new show? Marta on YouTube and Hector in Guatemala have asked the same question. Daniel: We have a very specific creative process that starts with three people. It takes between 18 to 24 months to come to fruition from the day you start to the day of the opening.
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.