Inner Cosmos with David Eagleman cover image

Ep8 "How does your brain decide what to buy?"

Inner Cosmos with David Eagleman

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The Role of Emotions in Decision-Making

Economists used to think that all decision-making in humans was a rational process. But recently the importance of emotions has come into this spotlight, says David Frum. "Emotions are a critical part of the language of the unconscious," he adds.

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