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Desire: Why You Want The Things You Want with Luke Burgis

The Science of Success

CHAPTER

The Science of Success - Why Do We Want the Things We Want?

Desire is probably one of the most mysterious forces in the world, and we don't understand entirely how it works. A thinker named rene gerard inspired me to really dive into understanding my own desires and what was driving me in my path. He proposed a model of desire that was different than any that ih'd ever heard before. And he said that all human desire is memetic - which means imitative. It's something that man is a creature who doesn't know what he wants. We look to other people to know what is worth wanting and what to pursue. Our universe of desire is practically infinite when it comes to partners and careers and paths and even brands that we choose

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