S5 E4: Up to Heaven and Down to Hell
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The Differences Between the Consumer Protection Movement and the Environmental Movement
E. Bruce Harrison was the consummate public relations failure in his final years, says Melissa Oranchick. The chemical lobby wooed him to work for them, and almost immediately he found himself facing an enormous challenge,. He lost that first battle working for the Chemical Manufacturers Association. In the aftermath of Silent Spring, Harrison realizes that major companies need a strategy to deal with ecological issues.
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