Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass.
Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery.
Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to thrive in the ever-evolving world of SEO and digital marketing in 2025.
Whether you're a solopreneur or a seasoned business owner, this episode is packed with invaluable insights and actionable advice that can help you manoeuvre through the complexities of digital branding and SEO.
Follow Jacob
- JUST Creative: https://justcreative.com/
- LinkedIn: https://www.linkedin.com/in/jacobcass/
- JUST Branding podcast: https://www.youtube.com/c/JUSTCreative
- Brand Builders Alliance: https://joinbba.com/
- Brand Builders Summit: https://brandbuilderssummit.com/
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00:00 The Rollercoaster of SEO and Personal Branding
01:12 Introduction
03:24 Jacob Cass's Journey and Career Highlights
06:33 The Impact of SEO Changes on Just Creative
12:11 Adapting to SEO Challenges and Shifting Strategies
24:03 The Importance of Personal Branding in 2025
30:59 Building a Resilient Brand
34:17 Client's SEO Struggles and Simple Solutions
36:19 The Power of Word of Mouth in Business
38:06 Consistency in Branding Across Platforms
39:26 Balancing Multiple Roles and Audiences
44:11 The Caveman Test and Simplifying Your Brand Message
52:12 Experimentation and Creativity in Branding
54:38 Final Thoughts and Recommendations
