442: Prodoscore: Creating a New SaaS Category No One Asked For - with Sam Naficy
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Evolving the Ideal Customer Profile for Startup Success
This chapter explores the evolution of identifying the ideal customer profile (ICP) for a startup aiming for its first million in annual recurring revenue. It highlights how focusing on mid-market to enterprise customers, particularly staffing companies, shaped their strategic approach and emphasized the need for adaptability in understanding customer needs.
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