Long-time friend-of-the-show Kevin Freidberg joined me on Ditching Hourly to share how he helps freelancers and consultants create effective websites by starting with email conversations.
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Summary
Kevin Friedberg shares his approach to helping freelancers and consultants create effective websites by starting with email conversations. He suggests that instead of focusing on building a website, which can be overwhelming and time-consuming, freelancers should start by writing emails that address the problems their clients are facing. These emails can serve as the foundation for a content solar system and can eventually be repurposed for a website. Kevin also shares his strategy for growing an email list using LinkedIn, where he sends personalized messages to potential subscribers. Overall, his approach emphasizes the importance of one-on-one conversations and providing value to potential clients.
Takeaways
- Instead of starting with a website, freelancers and consultants can begin by writing emails that address the problems their clients are facing.
- These emails can serve as the foundation for a content solar system and can eventually be repurposed for a website.
- LinkedIn can be a valuable platform for growing an email list by sending personalized messages to potential subscribers.
- The key to success is providing value and engaging in one-on-one conversations with potential clients.
Sound Bites
- "A website, it's not a one-on-one conversation. An email is."
- "You'll have this conversation with someone, and they go off... they like brain dump about the problems that they solve for their clients. And it's gold. It's great."
- "I'm obsessed with the very idea of a one-on-one conversation. I just don't understand how else to do it."
Chapters
- 00:00 Introduction and Pain Points
- 03:05 Starting with Email Conversations
- 13:10 Using LinkedIn to Grow Your Email List
- 25:31 Transitioning from Emails to Websites
- 28:31 Conclusion and Next Steps
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That’d be pretty sweet, right? But how would you get started...
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