Stacking Growth | The B2B Marketing Podcast cover image

Implementing Modern Marketing Success Metrics | Judy Sheriff

Stacking Growth | The B2B Marketing Podcast

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Navigating B2B Marketing Metrics

In this chapter, the speaker shares their transition from e-commerce to B2B SaaS, emphasizing the importance of effective demand generation and lead scoring. They reflect on pivotal moments that led to a reevaluation of traditional marketing success metrics, highlighting the critical role of brand recognition and modern data analysis in driving business growth.

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