2min chapter

Building the Open Metaverse cover image

Building the Infrastructure of the Metaverse with Jon Radoff

Building the Open Metaverse

CHAPTER

Is Roblox Delving Into Advertising?

Any kind of experiential product is really monetizing attention at the end of the day right. For content where there are not a lot of tremendous incentives say to make an in-app purchase and buy something or where the incentive to do so is very very low something like advertising can end up becoming a more efficient way to monetize that attention. I hope we don't just converge on one business model that everybody has to do right for mobile games today because it's just not economically viable unless you're in pretty specific use cases, he says.

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