Tell a Story Showing Product Impact on Customer P&L

This is episode 659.

Read the complete transcript on the Sales Game Changers Podcast website here.

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Today's show featured an interview with Bob McCarthy, Managing Director at the Resident mattress company.

BOB'S ADVICE: "Have a story about how your product that you're selling positively impacts your customer's P&L. Being able to articulate how your product impacts the P&L of your customer is extremely important. Have that story nailed when you're talking to your customer."