Creating Meaningful Products and Brands

In today's world, what can we do to create products that truly have a positive impact? A meaningful product and a meaningful brand is where you're going to develop an emotional connection. For example, Levi's enables you to personalize your genes or Nike enables you topersonalize your sneakers. This is not about buying, always buying more sneakers and getting rid of those sneakers after six months. You will want to give this product a second life. That's what we call cycling or recycling.