Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
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Esports as a Marketing Powerhouse
This chapter examines how esports is transforming marketing strategies within the gaming industry, with a focus on the organization 100 Thieves. It highlights the financial dynamics and brand-building opportunities in esports, especially during high-profile events that boost game sales and merchandise. The discussion also contrasts various management approaches in esports, emphasizing the accessibility and potential life-changing prospects for players in this competitive space.
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