Jim collins: I was ecstatic when the team came up with those four values. Endurance one is just so critical, because almost every success we've seen is the result of getting through those first x number of years. And then, of course, you're one of your favorite books, and mine, built to last,. becoming a sustainable right? Well, especially given the perturbations of the stock market and the impact that it could, could have on our business....