How to Sell Yourself on Yourself

If you have nothing and you go in because you really need something, your effectiveness will be limited. Dale says the traditional way of looking at things is that I need to sell you on this. And what is entirely overlooked is that it has nothing to do with selling someone else. So how are you approaching it then? Well, Dale does,. from whether he's trying to sell someone on a product, or sell a product,  or sell someone on an idea to get funding.