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Content Marketers: Ask "Why?" Before You Write a Single Word

The Animalz Content Marketing Podcast

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Why Is Bad Content Often the Product of Institutional Challenges?

Bad content is often the result of institutional challenges, not bad writing. And when you sort of don't stick to a strategy, you often end up with kind of random miscellaneous, not so good content populating a blog. "We had so many more interesting things to share than look at this product," he says.

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