2min chapter

The Animalz Content Marketing Podcast cover image

Content Marketers: Ask "Why?" Before You Write a Single Word

The Animalz Content Marketing Podcast

CHAPTER

Why Is Bad Content Often the Product of Institutional Challenges?

Bad content is often the result of institutional challenges, not bad writing. And when you sort of don't stick to a strategy, you often end up with kind of random miscellaneous, not so good content populating a blog. "We had so many more interesting things to share than look at this product," he says.

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