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Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier

Marketing School - Digital Marketing and Online Marketing Tips

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Strategies for YouTube Embedding and Over-optimized SEO Features

This chapter explores the benefits of placing YouTube videos in the middle of content to enhance views and rankings on YouTube and Google. It also addresses the negative impact of over-optimized SEO practices, like excessive anchor text diversity, clickbait title tags, and excessive schema usage, on Google traffic.

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