2min chapter

Marketing Against The Grain cover image

How to 10x A Boring Business With Marketing | Codie Sanchez (#140)

Marketing Against The Grain

CHAPTER

The Importance of Time in a Business

Sally Kohn: You're spending a lot of time on camera, writing, creating. How do you think about the trade off of that time? She says she's pretty good at content but not so good at HR or onboarding new hires. Kohn: I don't think inherently you should do it my way. If you're a really great operator and you're really good at the back end then you should find somebody who does well with a microphone.

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