The Importance of Having a Balanced Content Strategy

Sally Kohn: I think it's actually interesting on multiple levels in my mind. It's a flip of the traditional B2B sass or the maybe traditional way of like product and then trying to like build an audience after you've got the product. She says, "We need to tie in exactly what our product helped solve with the content that we're building" The hardest thing is finding the balance, she says; sometimes people get lost in this. But having those different pieces of knowledge actually informs and makes your content better.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app