X's Revenue Crisis and Advertising Dilemmas

This chapter explores the drastic revenue decline that X is facing, particularly in North America, and the pressures on its CEO to navigate this crisis. It examines the complex relationship between advertising decisions and social media platforms, highlighting the influence of political figures and ongoing legal battles surrounding antitrust issues. The discussion underscores the precarious balance of brand safety, platform responsibility, and user engagement against the backdrop of changing advertising dynamics.