Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Anticipating Market Launches and the Power of Behavioral Science
This chapter focuses on the excitement surrounding a new product launch in the US, outlining its premium features and the role of behavioral science in brand growth. The discussion also delves into Spotify's impact on social influence and highlights its unique feature, Spotify Wrapped, paving the way for an in-depth analysis of its mechanics.
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