EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement
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The Importance of Data Collaboration
If this all kind of works the way you're talking about Amazon, obviously it's going to be true reform. You've got an advertiser that is also contributing data to the clean room. The data is getting joined, but the advertiser does not see the ad platform's data and vice versa. And really, if it's done right, nobody, even the clean room itself can look at that underlying data set and understand anything meaningful from it.
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