The Importance of Logic in Coaching

"I've never known in terms of coaching, right? I've never known logic to be the reason why people adhere to coaching suggestions," he says. "It's always been a logical, hey, stop smoking or your rate of lung cancer is going to increase dramatically." He adds that humans don't act out of logic; you need to understand their humanity for them to do so. 'You know, sugar is just it's just so funny'