ReThinking cover image

Fighting against the status quo with filmmaker Jon M. Chu

ReThinking

CHAPTER

The Evolving Role of Data in Filmmaking and Storytelling

This chapter delves into the differences between being data-driven and data-informed, stressing the need for a broader perspective beyond just historical data. It addresses how the changing cultural landscape is reshaping the motivations of movie studios, urging for more diverse data to enhance creative storytelling in cinema.

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