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The key to shiny object syndrome is looking for something that makes you salivate or emotionally influences you so much. So of course because it feels so good and it makes us forget about what we need to do we're like this is it. This is I have found God and you know whatever this object is. Some new piece of technology, some new strategy, some new method, some new book,. If I can anything right? Just anything that isn't just the simple mundane thing that you absolutely know is the thing you need to do but one of these shiny objects. The loop repeats as now you have tried out the shiny object all of its emotional dopamine-causing attributes have faded out

Do you get distracted by shiny objects? Always looking for something new to replace the thing that was new yesterday? (yes, you're crazy). At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique: High motivation, crave new technology, new developments, and no fear of starting new things. It's called shiny object syndrome because it's the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For entrepreneurs, rather than literal shiny objects. Shiny objects may be business objectives, marketing strategies, clients or even other business ventures. In today's podcast, I show you how to BEAT the shiny object syndrome by implementing 9 practical steps you can take immediately.

Full blog post here: https://www.consulting.com/channel/shiny-object-syndrome-the-cure