Building a Moat

"I knew i was going to have to eat a lot of capital right to make this work," he says. "We did our projections, and we had to hit certain thresholds in order to overcome our cost" The company is now where it expected to be two years into the business. It seems like you have something of a first moveer advantage over other potential competitors,. But there's still that trust factor that's very important.

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