MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot

MarTech Podcast ™ // Marketing + Technology = Business Growth

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How Much Marketing Automation Is Too Much?

Marketing automation can be used to improve the customer experience. But it is also a way of increasing revenue for your business. How do you avoid making an automated system that intimidates staff?

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